26.10.2020 10:50 (мск)

Маркетинг. Общие вопросы (1428 шт.)

$0 to $1,000,000 in 365 Days!: An Entrepreneur's True Story
This exciting new release covers everything from basic Business and Entrepreneurship to E-Commerce and Marketing. If you're looking for a fast-paced adventure in your area of expertise, $0 to $1,000,000 in 365 Days is one title you won't want to miss.
5 463,00 руб.
Отгружается в течение трех недель
(GET FREE PUBLICITY) How to Use Newspapers and Magazines for Public Relations, FreeAdvertising, Internet Marketing, Website Promotion, and Small Business Publicity
An extended conversation between two veteran journalists: former newspaper editor Joan Stewart and former TV reporter George McKenzie. They reveal dozens of tips and strategies for using the print media to get free publicity more believable, powerful, productive and profitable than any advertising you can BUY at any price.
1 104,00 руб.
Отгружается в течение трех недель
1,000 Days in Shanghai: The Volkswagen Story - The First Chinese-German Car Factory
Posth arrived in China with a vision. He navigated a steep learning curve, achieved his goals and now shares an insightful, first-hand account of an intriguing journey that included bumps and highlights. 1,000 Days in Shanghai is a breathtaking manual for anyone contemplating a business career in the increasingly vibrant arena of today's China. It is also a personal account, done with great sensitivity, revealing between the lines a deep respect for the spirit that propels China's social and industrial revolution today. —Hans Michael Jebsen, Chairman, Jebsen and Co., Ltd. To really understand China's economic development, one needs to look at the history of individual projects. This applies in particular to those who are considering a venture on site. This book by Martin Posth is a unique document on the subject: evidence of profound knowledge, didactically sound, with comprehensible conclusions--simply readable! —Prof. Heinrich v. Pierer, Former Chairman of the...
1 905,00 руб.
В течение недели
10 способов развить креативность
В авторском толковании творческая личность - не только художник, писатель или музыкант, а такой человек, который готов и может творчески подойти к любой задаче, решать ее без шаблонов. Для широкого круга читателей.
83,60 руб.
На складе
10 уроков на салфетках. Как выстроить большую успешную MLM-организацию
Это краткое, но исчерпывающее практическое руководство рассказывает о многоуровневом маркетинге. Концепция уроков, на которой основана книга, разрабатывалась и выверялась несколько лет, что позволяет автору уверенно утверждать: используя рассмотренные в книге примеры из практики МLМ, вы сможете работать более уверенно и эффективно. Кроме того, вы научитесь обучать сотрудников для своей организации, а также разъяснять особенности МLМ всем, кто не знаком с данной формой деятельности или хочет присоединиться и пополнить ряды самого передового бизнеса XXI века, который дает возможность работать на себя, ничем не рискуя. Для широкого круга читателей.
145,40 руб.
На складе
100 Greatest Sales Tips of All Time
677,00 руб.
Отгружается в течение трех недель
1000 идей для продажи
Все самое новое и интересное. 1000 великолепных дизайнерских идей. Долгожданная книга из всемирно известной серии "1000". Индустрия розничных продаж - одна из самых динамично развивающихся областей мировой экономики. Розница должна оперативно реагировать на постоянно изменяющиеся запросы людей. Высокая конкурентность этого бизнеса добавляет адреналина любому дизайнеру, работающему для розничной сети, магазина, кафе или создающему новый бренд. Эта книга будет интересна не только дизайнерам, всегда стремящимся достичь совершенства, но и владельцам бизнеса, которые по достоинству смогут оценить креатив. На страницах книги представлена потрясающая коллекция интереснейших работ. Логотипы, фирменный стиль, упаковка, буклеты, каталоги, флаеры, промо-материалы, вывески и наружная реклама - словом, все, что необходимо для удачного продвижения товара. Книга просто переполнена идеями, которые помогут творчеству. Издание...
1 716,70 руб.
На складе
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
In 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms, Troy Waugh covers the same successful selling process taught at The Rainmaker Academy, the leadership and business development program he founded. Graduates of the Academy have attracted more than $300 million to their firms as a result of Troy’s program. 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms sets out to build professionals who can sell, rather than sellers who happen to sell law or accounting services. Senior associates and partners of accounting, law, consulting, and other professional business services can find proven strategies and know-how for mastering Waugh’s three levels of selling: the development of the relationship, the buying process of the client, and the selling process of the professional.
1 787,40 руб.
На складе
101 Small Business Ideas for Under $5000
Cheap and easy ideas for starting a small business 101 Small Business Ideas for Under $5,000 offers practical, real-world advice for turning ideas and skills into a successful small business. The book presents great ideas for simple small businesses that readers can undertake either full-time or in their spare time and covers all the issues readers need to know -startup costs, legal issues, accounting, taxes, and everything else. Once readers decide what business is right for them, the authors provide sensible business plans for making it happen. They show wannabe entrepreneurs how to get started, find funding, and build a sales and marketing program. Legal, zoning, and insurance requirements are provided for each business idea, as well as advice on expanding the business-and the profits. Future business owners who don't know where to start will find everything they need here.
3 092,00 руб.
Отгружается в течение трех недель
101 Tips to Motivate Your Clients and Increase Retention
101 Tips to Help Motivate Your Clients and Increase Retention takes into consideration the vast personalities and differing lifestyles of clients. If you have clients who struggle with compliance, this book is for you. For those of you who have clients suffering from burnout or boredom, this book is for you. For those of you who are working for the first time with the inactive population and you don t understand their complacency with their current lifestyle, this book is for you. If you are simply out of ideas on ways to motivate your clients, this book is for you. The tips included in the book are broken down into sections of general tips, weight loss tips, compliance tips, retention tips, and customer service tips.
396,10 руб.
На складе
101 Ways to Make Training Active (+ CD-ROM)
When it was first published in 1995, Mel Silberman's 101 Ways to Make Training Active became an instant bestseller. Now this revised and updated second edition offers the same dynamic approach and several completely new case examples. The examples support each exercise and highlight real-time uses of the highly successful Active Training method. In addition, the book includes 200 training tips that form the nuts-and-bolts of successful active training. These tips incorporated in the book's top ten lists show how to build quality, activity, variety, and direction into your training programs. For the first time 101 Ways to Make Training Active features a CD-ROM containing all the original "Top Ten Trainers Tips and Techniques" lists for easy reproduction and distribution.
1 756,00 руб.
В течение недели
101 совет по переговорам
Цитата Помните: качество вашей жизни - это качество вашего умения договариваться. Сергей Логачев О чем книга В этой книге ведущий в России эксперт по переговорам дает самые важные советы по подготовке и проведению эффективных переговоров. Особенность всей серии "101 совет" состоит в том, что в нее входят книги только российских экспертов и специалистов своего дела, которые знакомы со спецификой нашей страны и особенностями необъяснимой русской души и как никто могут опираться на богатейший опыт проведения тренингов и семинаров. Почему книга достойна прочтения В ней читатель найдет 101 полезный совет по самым главным правилам переговоров, в том числе по тактике ведения переговоров, по подготовке содержания переговоров, по деловой коммуникации, по аргументации и контраргументации, по преодолению конфликтов в переговорах, а также по тому, как завершить переговоры и подвести итоги. Для кого эта книга Для менеджеров, руководителей...
77,90 руб.
На складе
15 Secrets Every Network Marketer Must Know: Essential Elements and Skills Required to Achieve 6- and 7-Figure Success in Network Marketing
Each year in North America, more than 13 million people participate in network marketing, selling tens of billions of dollars of goods and services. The top moneymakers in the business take home six or seven figures. Wouldn't you love to know how they do it? With 15 Secrets Every Network Marketer Must Know, you will! Written by top expert marketers Dr. Joe Rubino and John Terhune, this practical, one-of-a-kind guide explains fifteen key network marketing principles?the core secrets to unlimited success. The principles, strategies, and tactics presented in this book will help you maximize your personal effectiveness, attitude, and behavior as you build your dynasty on a solid foundation that will ensure it will last long into the future. Based on proven, time-tested strategies and the long experience of two well-known and extremely well-qualified authors, this book is an indispensable tool for every network marketer, even those just starting out. 15 Secrets Every...
2 164,00 руб.
Отгружается в течение трех недель
199 лучших чек-листов для вашего маркетинга
Предлагаемые вашему вниманию чек-листы содержат базовый набор методов, используемых для выполнения основной задачи маркетинга - планирования и принятия решений. Данные чек-листы разработаны именно с этой целью. С помощью научно апробированного метода специалисты известнейшего германского института ИФАМ проанализировали всю цепочку маркетинга и придали ей понятную структуру. На этой основе было выработано и теперь предлагается вашему вниманию пособие, позволяющее использовать этот метод в практической деятельности. Иначе говоря, от теории - к практике. С помощью предлагаемых материалов вы сможете развеять туман теоретических формулировок, все еще висящий над областью маркетинга, распутать сложные вопросы и предложить оптимальные способы решения тех или иных проблем в этой сфере. Возможно, многие подобные вопросы вы уже решили, и перед вами стоит задача структурирования своей деятельности. В этом случае вы поступили правильно, выбрав "199 лучших чек-листов для вашего...
405,70 руб.
На складе
1С-Битрикс. Корпоративный портал. Повышение эффективности компании (+ CD-ROM)
В книге рассказывается о том, как повысить эффективность компании при помощи продукта "1С-Битрикс: Корпоративный портал". Новый продукт поможет вашей компании организовать командную работу, создать рабочие группы для реализации собственных проектов; задействовать принципы совместной ответственности за результат; повысить эффективность коммуникаций и, как следствие, производительности труда. Корпоративный портал обладает огромным потенциалом автоматизации и повышения эффективности бизнес-процессов. Воспользовавшись этими инструментами, компании смогут получить множество ценных возможностей и преимуществ, а значит, стать успешнее и эффективнее. Издание будет надежным советником для всех, кто планирует решать бизнес-задачи средствами внутрикорпоративного портала. Книга адресована руководителям компаний, директорам по маркетингу, руководителям IT-отделов, HR-подразделений и менеджерам. К книге прилагается CD с триал-версией программы "Корпоративный портал".
337,80 руб.
На складе
2,239 Tested Secrets For Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets
Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know--from planning to implementation--and from target strategy to all aspects of the creative process. Every discipline--from brain surgery to auto making to marketing--is based on the work of those who have gone before. You study their tests, capitalize on their successes, and learn from their failures. In short, every art, science, and industry has a set of canons, caveats, codes, constants, considerations, codicils, constraints, criteria, and customs that have been developed over time. And so it is with direct marketing. To listen to some self-appointed marketing gurus who have recently "discovered" the discipline, you would think direct marketing is relatively new to the marketing scene. Nothing could be further from the truth. Aside from...
1 809,00 руб.
Отгружается в течение трех недель
2005 Original Pronouncements (Accounting Standards Original Pronouncements; 3-Volume Set)
Book DescriptionThe 2005 FASB Accounting Standards publications give accounting professionals and financial executives a complete source of the current authoritative accounting pronouncements issued by the FASB and its predecessors. ORIGINAL PRONOUNCEMNTS The 2005 Original Pronouncements contains the FASB and AICPA pronouncements in three volumes: * Original Pronouncements: Volume I-FASB Statements 1-120 (0-471-73791-7) * Original Pronouncements: Volume II- FASB Statements 121-154 (0-471-73791-7) * Original Pronouncements: Volume III-AICPA Pronouncements and FASB Interpretations, Technical Bulletins, FASB Staff Positions, and Concepts Statements (0-471-73791-7) Features * All Pronouncements amended by subsequent pronouncements reflect those amendments. * New in 2005-includes all current FASB Staff Positions. * Status pages before each pronouncement identify sources of changes and other...
9 159,00 руб.
Отгружается в течение трех недель
21 Secrets For Irrigation Contractors
As part of Weathermatic's 50th Anniversary, we have commissioned Robin Tulleners to prepare this unique business guide for the irrigation industry. This guide was written with the sole purpose of helping the irrigation contractor stay in business. The industry statistics point to an alarming 90% failure rate by the year 2000. In addition, most contracting companies build few or no assets to pass on to their heirs of the company founder. The reason for this appalling failure rate is not that contractorsare poor installers, they simply lack the training in management and sales techniques to sustain their business. It is Weathermatic's goal to partner with irrigation contractors that are interested in building and realizing a successful future.
3 621,00 руб.
Отгружается в течение трех недель
30 Days to Market Mastery: A Step-by-Step Guide to Profitable Trading
An excellent book for new traders, 30 Days to Market Mastery outlines an easy-to-understand and easy-to-implement approach to learning how to trade. This book covers the fundamentals of how to structure trades in a disciplined fashion, so as to avoid vague decisions and acting on unclear trading signals. It also provides a number of strategies for entering and exiting the market in a way that maximizes the chances of making money and minimizes the potential for losing money. With this book as their guide, readers will learn the proper organizational, analytical, and behavioral skills that are vital to consistent success in trading. In 30 Days to Market Mastery each trading day contains a single lesson, and each lesson contains a quiz to help the reader master the material.
4 814,00 руб.
Отгружается в течение трех недель
30 Doses of Marketing Success: A month's worth of tips from a
If everyone already knows that a business needs customers to survive, and if everyone already knows that marketing is the key function for finding, keeping and serving customers profitably…then why is there so much confusion and poor practice around marketing? The answer is twofold. First, many know-it-alls (bosses, gurus, teachers, trainers and even authors) focus their prescriptions on a relatively narrow area of understanding. But marketing involves wide-ranging skills sets and activities including research, strategic thinking, creativity, communication, forecasting, project management and business intuition. In order to make marketing work for your organization, you need a sense of the big picture. At the same time, too much of the advice out there is needlessly convoluted. Marketing is difficult enough without the complication of hyperbole, fads and buzzwords. Can’t we all just have a real business-level conversation here? 30 Doses for Marketing Success provides...
935,00 руб.
Отгружается в течение трех недель
30-Minute Social Media Marketing: Step-By-Step Techniques To Spread The Word About Your Business
BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of the size of your marketing budget or the time you have to devote to it. 30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of: Blogging and microblogging Social networking and bookmarking Audio and video E-books and webinars Direct and indirect marketing Brand and relationship building Word-of-mouth marketing ...
1 134,90 руб.
Отгружается в течение трех недель
301 Ways To Use Social Media To Boost Your Marketing
Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do. 301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like: • BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential...
1 306,50 руб.
Отгружается в течение трех недель
5 Laws Of Marketing: That Every Business Should Live By
5 Laws Of Marketing is the little book that packs a huge marketing punch. Learn how to quickly improve your marketing and advertising and make more money starting today! If you are tired of reading books with page after page of filler and fluff and just want one that covers everything that is important, your search is over. 5 Laws of Marketing is designed to be a quick read without leaving out anything important. This way you can start working on your business again instead of wasting time with hundreds of pages of information you don't need. The marketing concepts covered in this book can be applied to any type of business, from one just starting to one that has been in business for 100 years. Likewise, whether your business is doing less than $100,000 in annual sales or over a Billion, you can find tactics to help you start improving your bottom line today.
716,00 руб.
Отгружается в течение трех недель
50 Ways to Improve Your Presentation Skills in English
50 ways to improve your Presentation Skills in English ...without too much effort provides a range of quick and easy ways to improve your presentation skills. 50 ways includes modules on planning, making a good start, using multimedia visuals and closing. It will allow you to make noticeable improvements in your presentations with minimum effort. This is a self-help manual for those business people: - who have English as their second language; - who use English to give presentations; - who want to be effective communicators. Формат: 19 см x 24,5 см.
988,20 руб.
На складе
501 Killer Marketing Tactics To Increase Sales, Maximize Profits, And Stomp Your Competition: Revised And Expanded Second Edition
Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics: Planning the Battle--and Choosing the Right Tactics eMarketing, Digital Media/Social Networking Grand Opening/Reopening and Holidays Four Walls Marketing Direct Mail and Ads, Coupons and Tear-outs, Event...
1 406,60 руб.
Отгружается в течение трех недель
72 Secrets for Successful Business Golf
Whether an experienced or novice business golfer, you'll learn secrets to build and deepen your professional relationship and increase revenues. Use this book to achieve greater success when playing golf and conducting off-course business. These secrets have transformed both beginners and experienced players into confident and sophisticated business golfers.
1 424,00 руб.
Отгружается в течение трех недель
85 Inspiring Ways to Market Your Small Business
The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions, it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: understand your market place, your competition and your customer; create solid, reasoned foundations for your business; develop your marketing message on credible foundations; decide on the most effective marketing methods for your business; attract new customers, and boost business with existing customers; build your...
790,00 руб.
В течение недели
A Comparison of Small and Medium Sized Enterprises in Europe and the USA
Developed from a study commissioned by the European Capital Markets Institute, this book examines the impact of private equity and capital markets on the development of small and medium sized enterprises (SMEs) in the United States and the European Union. It also seeks to understand the nature of institutional policy towards SMEs, and the extent to which it can aid development. Using data from a variety of sources, the authors provide an overview of SMEs followed by detailed analyses of: private equity and venture capital; markets for SME publicly quoted stocks; SME developments and constraints; capital markets. This volume also offers a strong introduction and glossary, as well as international case studies, all to aid the reader's understanding. It should have broad appeal to markets in the spheres of finance, economics and business.
2 271,30 руб.
На складе
A Course in Microeconomic Theory
David M. Kreps has developed a text in microeconomics that is both challenging and "user-friendly." The work is designed for the first-year graduate microeconomic theory course and is accessible to advanced undergraduates as well. Placing unusual emphasis on modern noncooperative game theory, it provides the student and instructor with a unified treatment of modern microeconomic theory--one that stresses the behavior of the individual actor (consumer or firm) in various institutional settings. The authorhas taken special pains to explore the fundamental assumptions of the theories and techniques studied, pointing out both strengths and weaknesses. The book begins with an exposition of the standard models of choice and the market, with extra attention paid to choice under uncertainty and dynamic choice. General and partial equilibrium approaches are blended, so that the student sees these approaches as points along a continuum. The work then turns to more modern developments. Readers...
2 068,30 руб.
На складе
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
Newly appointed CEO B.J.Bigdome struggles in his attempt to develop a strategy for effectively marketing his products. Without a background in marketing, Bigdome doesn't know who to turn to for reliable advice - until a genie appears with solutions to all his most pressing quandaries. It's the same genie responsible for earth-shattering company turnarounds, super marketing innovations, and the success of headline CEOs. Through ten succinct chapters, the genie answers these ten fundamental questions: What is the essence of marketing? What's branding all about? What should be my product strategy? How do I get my pricing right? Are there limits to growth? What is good research? How do I evaluate advertising? How do I pick the right medium? How important are logos? What mistakes are made most often? This simple, handy book answers all these questions by...
1 064,00 руб.
Отгружается в течение трех недель

В данном разделе представлена категория книг про Маркетинг. Общие вопросы. Если Вы решили купить книги про Маркетинг. Общие вопросы, то у нас можно найти лучшие книги про Маркетинг. Общие вопросы и заказать книги Маркетинг. Общие вопросы. Наш магазин представляет новые книги по Маркетинг. Общие вопросы, на этой странице можно посмотреть список книг про Маркетинг. Общие вопросы.