06.12.2021 11:21 (мск)

Основы предпринимательства (539 шт.)

Construction Management Fundamentals
Book Description Construction management is about controlling time, cost, quality, and safety, and acting in a socially, politically, and environmentally acceptable manner. Undergraduate non-construction majors and graduate Construction Management students need a general, yet comprehensive, text that covers the fundamentals of construction so that they may operate within the aforementioned parameters. The first edition of Construction Management Fundamentals gives students a solid understanding of construction so that, as designers and constructors, they will be better prepared to make intelligent design decisions and to interact in a meaningful and productive manner. For those students who may take only one or two construction courses, the material is covered in a logical, simple, and concise format.
6 538,00 руб.
Отгружается в течение трех недель
Cookery for the Hospitality Industry
The latest edition of this standard reference for Australian commercial cookery students, as well as those studying vocational courses in schools, reflects the most recent curriculum changes and significant developments in contemporary Australian cuisine. Completely revised and updated, the volume includes many new recipes and a bonus CD-ROM to help address the needs of Australian students more comprehensively.
1 681,00 руб.
Отгружается в течение трех недель
Corporate Boards that Create Value
This book applies John Carver's highly successful Policy Governance® model to corporate boards. Carver and boardroom consultant Caroline Oliver explain the world's only conceptually coherent operating system for boards. This simple yet profound system clarifies roles, empowers directors and senior management alike, and makes accountability feasible to a previously unattainable degree. The authors suggest a redefinition and elevation of the value that boards should create and show how to apply the Policy Governance design to commanding company performance. Corporate Boards That Create Value gives corporate directors and all who care about governance a powerful tool for success.
4 175,00 руб.
Отгружается в течение трех недель
Corporate Information Strategy and Management: Text and Cases
Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
3 147,00 руб.
Отгружается в течение трех недель
Cracking the New E-conomy: Business tools for the entrepreneur
Advice from some of the areas most knowledgeable marketing, financial, legal, human resources, and sales people for entrepreneurs, not only in software but in high tech as well, seeking basic business information at all stages of a company from the start-up to the mature company.
3 856,00 руб.
Отгружается в течение трех недель
Creating Commitment : How to Attract and Retain Talented Employees by Building Relationships That Last
Contrary to popular belief, most people truly desire to commit to the organizations for which they work. Just as most of us would prefer not to drift from one relationship to the next, the majority of workers would rather not live like corporate gypsies.So why, at a time when employee retention is so critical to success, do so many businesses find it hard to hold on to their best people? Why, despite the perks, bonuses, and all the other "goodies" with which companies attempt to create employee commitment, does turnover continue to be such a serious problem? In this groundbreaking book, Michael O'Malley-an acknowledged expert with more than two decades of experience helping the Fortune 500 attract and retain the brightest and best-provides answers to these questions. More importantly, he spells out proven strategies for fostering solid employee/employer relationships that last. Deftly interweaving personal insight, case histories, and the latest research in...
5 115,00 руб.
Отгружается в течение трех недель
Creating Strategic Change: Designing the Flexible, High-Performing Organization
Pasmore has brought over 20 year's worth of expertise to this conceptually sophisticated yet practical guide concerned with organization design and change. Concentrates on implementation and how organizational planning and transformation efforts can improve performance productivity. Features extensive cases and examples developed by the author from his consulting work at enterprises like Proctor & Gamble, TRW, Goodyear, General Foods and other companies.
5 416,00 руб.
Отгружается в течение трех недель
Creative Product Design: A Practical Guide to Requirements Capture Management
Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? Typically, out of nine month?s product development cycle, only two weeks are devoted to the generation of ideas and creative design – the "front end". This is the missing link – insufficient idea generation and creativity management, or the pre–development phase, can lead to the failure of the product. So, what can you do to avoid product failure? Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines: Customer, user and market requirements Design requirements Technical requirements The...
7 524,00 руб.
Отгружается в течение трех недель
Crisis Management in the Tourism Industry, Second Edition
The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as: * Terrorism and criminal activities * Risk perceptions and the influencing variables * The stakeholder concepts * Analysis methods- visibility of advantages/disadvantages of methods * Marketing instruments and best practices Written by one of the worlds leading experts from the World Tourism Organisation, the book has global coverage,...
4 505,00 руб.
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Critical Heuristics of Social Planning : A New Approach to Practical Philosophy
Critical Heuristics of Social Planning has been recognised as the seminal work on critical systems thinking. Ulrich offers a new approach both to practical philosophy (which has until now remained rather unpractical) and to systems thinking (which has reduced the systems idea to a tool of merely instrumental, rather than practical, reason). Critical systems heuristics (CSH), as the approach is now generally called, provides planners, practitioners and policy makers with a conceptual tool for practising practical reason. It will enable them to identify and discuss systematically the value implications of policies, plans, problem definitions, or program evaluations. In addition, the book offers the most thorough-going introduction available today to the espistemological foundations of critical systems thinking, including a practicable model of cogent argumentation on disputed value implications of designs. A must for practitioners and scholars who are interested in a self-critical and...
10 912,00 руб.
Отгружается в течение трех недель
CRM: Redefining Customer Relationship Management (Enterprise Computing)
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territoriesoccupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. · Defines the nature of new CRM niche solutions · Provides entirely new types of functionality that mesh seamlessly · Describes solutions focused solely on the needs of the customer
3 440,00 руб.
Отгружается в течение трех недель
Crossing the Chasm
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry. Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by...
1 077,00 руб.
Отгружается в течение трех недель
Cruise Operations Management (The Management of Hospitality and Tourism Enterprises)
Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. A user-friendly and practical guide it discusses issues such as: A· The history and image of cruising A· How to design a cruise and itinerary planning A· Roles and responsibilities on a cruise ship A· Customer service systems and passenger profiles A· Managing food and drink operations onboard A· Health, safety and security Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with...
4 199,00 руб.
Отгружается в течение трех недель
Culinary Creation: An Introduction to Foodservice and World Cuisine
The book seeks not to present a detailed history and discussion, but instead is intended to provide the student with an appreciation of the idea that all cuisines of the world have something unique to offer to a menu. The author strongly believes that foods of other nations (and even other areas of the United States) are too often given short shrift by culture-bound students and chefs, and that every attempt should be made to open their minds to the unlimited possibilities available. The word foodism is introduced to refer to biases against foods outside your culture. * Draws on diverse culinary traditions including the Americas, Europe, Pacific Rim, Africa, the Middle East, and South Asia to teach students to appreciate that all cuisines of the world have something unique to offer to a menu * Introduces the concept of "foodism," a bias that can impair a chefs creativity * Offers comparisons in the history, evolution, and migration of food ingredients and techniques *...
3 206,00 руб.
Отгружается в течение трех недель
Culture on Tour: Ethnographies of Travel
Recruited to be a lecturer on a group tour of Indonesia, Edward M. Bruner decided to make the tourists aware of tourism itself. He photographed tourists photographing Indonesians, asking the group how they felt having their pictures taken without their permission. After a dance performance, Bruner explained to the group that the exhibition was not traditional, but instead had been set up specifically for tourists. His efforts to induce reflexivity led to conflict with the tour company, which wanted the displays to be viewed as replicas of culture and to remain unexamined. Although Bruner was eventually fired, the experience became part of a sustained exploration of tourist performances, narratives, and practices. Synthesizing more than twenty years of research in cultural tourism, Culture on Tour analyzes a remarkable variety of tourist productions, ranging from safari excursions in Kenya and dance dramas in Bali to an Abraham Lincoln heritage site in Illinois. Bruner...
3 248,00 руб.
Отгружается в течение трех недель
Cultures and Organizations: Software of the Mind
Named one of the top 20 most influential business thinkers of 2008 by The Wall Street Journal, business anthropologist Geert Hofstede has fully updated his classic work on how the place where we grew up shapes the way we think, feel, and act. Since its original publication in 1991, Cultures and Organizations has been helping business leaders understand how people think as members of a group - which dramatically increases managers' effectiveness leading and developing cross-cultural workforces. This groundbreaking work reveals: The unexamined rules behind the thoughts and emotions of people of different cultures; Ways in which cultures differ in the areas of collectivism/individualism, assertiveness/modesty, tolerance for ambiguity, and deferment of gratification; How organizational cultures differ from national cultures, and how they can be managed. New material in this expanded third edition includes the latest data from the author's ongoing...
5 227,00 руб.
Отгружается в течение трех недель
Customer-Driven Strategy: Winning Through Operational Excellence
This indispensable resource presents a straightforward technique to evolve a customer-driven perspective from new product development in order to effectively manage the supply chain. Explains how to leverage continuous improvement initiatives to attain higher levels of performance, create accurate performance measures and maximize the market impact of novel product releases. Includes examples from leading companies.
6 396,00 руб.
Отгружается в течение трех недель
Cyberfinance: Raising Capital for E-Business
Cyberfinance explores the tax, financial and legal considerations that must be addressed to get and keep new Internet-driven companies up and running. In practical and straightforward language, it examines the pertinent resources and techniques associated with the raising of capital for e-businesses -- i.e., firms using the Internet as a primary vehicle to marke ttheir wares to consumers or other businesses, firms using the Internet to create a marketplace for use by buyers and sellers, and firms providing Internet-related products or consulting services. Capital-raising sources and procedures are explained in detail with separate discussions on the special financing concerns during the three main stages of business development -- start-up, growth and later-stage capital raising and capital harvesting (initial public offering and sale of the company). While the focus is on obtaining financing for the e-business ventures, the book also lays a solid foundation to business...
3 493,00 руб.
Отгружается в течение трех недель
Data Management : Databases and Organizations
Now in a completely updated and revised Fourth Edition, this highly readable book emphasizes the core data management skills needed to succeed in today's business environment. The book presents a real-world, management perspective and offers fully integrated coverage of data modeling and SQL. * New chapter on future directions, including u-commerce. * New material on data integration, data quality, and data schemas. * Includes reference sections on data modeling and SQL. * Presents the "big picture" of data management.
4 939,20 руб.
Отгружается в течение трех недель
Decision Analysis : An Integrated Approach
Decision analysis integrates insights and techniques from economics, probability, and cognitive psychology for the purpose of making good decisions. This book presents practical advice for decision making in all these contexts. It offers step-by-step procedures for defining the problem, identifying objectives, identifying alternatives, forecasting each alternative's potential, comparing forecasts, and choosing the most favorable alternative. A student-friendly guide, it incorporates DPL decision support software and practical, balanced coverage.
3 896,00 руб.
Отгружается в течение трех недель
Decision Analysis for Management Judgment
Decision analysis can play a valuable role in helping people to make decisions that involve risks or multiple objectives, but potential users are often deterred by the presentation of the subject in a mathematical form. This book aims to make decision analysis accessible to managers and administrators. Written in a user-friendly style, with little or no mathematical notation, and using practical examples, the book is unrivalled in its breadth of coverage of decision analysis methods. It demonstrates the pitfalls associated with unaided decision making and shows how difficult decisions can be tackled in structured ways so that new insights emerge and a documented and defensible rationale for the decision is established. Extended and updated, this new edition contains a new chapter on structured risk and uncertainty management, updated coverage of research on how people make decisions, including fast and frugal heuristics, a detailed case study demonstrating the application of...
6 872,00 руб.
Отгружается в течение трех недель
Decision and Control: The Meaning of Operational Research and Management Cybernetics
"Stafford Beer is undoubtedly among the worlds most provocative, creative, and profound thinkers on the subject of management, and he records his thinking with a flair that is unmatched. His writing is as much art as it is science. He is the most viable system I know." Dr Russell L Ackoff, The Institute for Interactive Management, Pennsylvania, USA. "If…anyone can make it [Operations Research] understandably readable and positively interesting it is Stafford Beer … everyone in management…should be grateful to him for using clear and at times elegant English and … even elegant diagrams." The Economist Awarded the 1966 Lanchester Prize by the Operations Research Society of America for the best work published in 1966 in the field of management science this book has been regarded as a ‘Classic ever since. "in the literature of management there is nothing to be compared with it…" Operational Research Quarterly "This superb book is one of the very best I have ever read on management...
7 825,00 руб.
Отгружается в течение трех недель
Decisionmaker: 14 Business Situations for Analysis and Discussion (Cambridge Copy Collection): 14 Business Situations for Analysis and Discussion (Cambridge Copy Collection)
4 339,00 руб.
В течение недели
Deep Change : Discovering the Leader Within (Jossey-Bass Business & Management (Hardcover))
Don't let your company kill you! Open this book at your own risk. It contains ideas that may lead to a profound self-awakening. An introspective journey for those in the trenches of today's modern organizations, Deep Change is a survival manual for finding our own internal leadership power. By helping us learn new ways of thinking and behaving, it shows how we can transform ourselves from victims to powerful agents of change. And for anyone who yearns to be an internally driven leader, to motivate the people around them, and return to a satisfying work life, Deep Change holds the key.
3 401,00 руб.
Отгружается в течение трех недель
Delivering the Goods: The Art of Managing Your Supply Chain
PRAISE FOR Delivering the Goods "While it's difficult to top Sander's Pulitzer nomination and Schechter's Stanford degrees, we must gladly admit that your book ROCKS!"-Tom Peters Company "The supply chain is corporate America’s lastfrontier. Conquering it is the key to reducing costs and maximizing profits. Damon Schechter and Gordon Sander have done a remarkable job of demonstrating the importance of supply chain management to today’s business. They also show how the art of supply chain management evolved out of the military art of logistics, and how the most successful military leaders, from Alexander the Great on, were, for the most part, successful supply chain managers as well. Great reading and a must for any forward-looking business executive’s library." –William "Gus" Pagonis, Senior Vice President of Supply Chain, Sears, Roebuck and Co.; Lieutenant General, U.S. Army (retired) "Delivering the Goods is an important...
4 175,00 руб.
Отгружается в течение трех недель
Design and Analysis of Lean Production Systems
This book covers the design and improvement of single and multistage production systems. Following the standard production planning and scheduling decision hierarchy, it describes the inputs and outputs at each level of the decision hierarchy and one or more decision approaches. The assumptions leading to each approach are included along with the details of the model and the corresponding solution. Modern system concepts and the engineering methods for creating lean production systems are included.
4 532,00 руб.
Отгружается в течение трех недель
Designing Effective Organizations: How to Create Structured Networks
'Goold and Campbell, leading thinkers on corporate-level strategy, have turned their attention to corporate-level organization design. They bring a rigor to this topic that will help managers wrestling with multiple reporting dimensions, decentralizationand cross-unit co-ordination.' Professor Gary Hamel, London Business School. Author of Competing for the Future and Leading the Revolution. 'Campbell and Goold are renowned for discovering entirely new and useful dimensions to seemingly familiar business issues. This book is another shining example. It allows executives to replace politics and personality as the rationales for an organizational design with clear, effective logic and experience.' Thomas H. Davenport, Director, Accenture Institute for Strategic Change. Author of Process Innovation and Working Knowledge. 'A "must read" for managers and consultants. Redesigning the organization is the most powerful and fastest means for aligning decisions and behavior with...
6 018,00 руб.
Отгружается в течение трех недель
Designing Freedom
"Stafford Beer is undoubtedly among the worlds most provocative, creative, and profound thinkers on the subject of management, and he records his thinking with a flair that is unmatched. His writing is as much art as it is science. He is the most viable system I know." Dr Russell L Ackoff, The Institute for Interactive Management, Pennsylvania, USA. "If…anyone can make it [Operations Research] understandably readable and positively interesting it is Stafford Beer … everyone in management … should be grateful to him for using clear and at times elegant English and … even elegant diagrams." The Economist Based on the Massey Lectures, this book examines the reasons why the institutions of our society may well be failing, and opens a discussion as to what could be done. Drawing on the science of effective organization, which is his definition of cybernetics, Stafford Beer explains key cybernetic principles in words and pictures that all can understand. He concludes that our society...
7 825,00 руб.
Отгружается в течение трех недель
Diversity Management : Triple Loop Learning
The approach known as Diversity Management, is about managing the increasing diversity of issues that confront us. It is a response to the ever growing number of approaches ? more models, more methodologies and more theories ? developed to tackle those issues. Diversity Management addresses this new issue to be confronted ? how to choose between the models, methodologies and theories. The book, Diversity Management: Triple Loop Learning, will provide a strong intellectual contribution to the now widely debated issue of managing diversity. It carefully blends theory and practice in order to provide substance to the debate on diversity management in the social and systems sciences. The focus on triple loop learning increases the fullness of learning about the diversity of issues and dilemmas faced. It brings together three main learning centres in one overall awareness so that the process is more reflexive and those involved can operate more intelligently and responsibly....
10 384,00 руб.
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Do Business with People You Can Trust: Balancing Profits and Principles
At time when investors are wondering who to trust, L.J. Rittenhouse has written the first-ever guide to identifying trustworthy business leadership. She examines the letters that CEOs write in their annual reports to show readers how to spot executives with clear sight, wise judgment and the ability to balance profits and principles. While many people complain that these letters are a waste of time to read, Rittenhouse shows investors how to read between the lines to ferret out useful information that management may be trying to hide. Quoting from the letters of Warren Buffett and other trust-building CEOs, she establishes standards of disclosure that readers can use to determine the worth of other company communications. In Do Business With People You Can Tru$t readers are invited to be part of a movement to instill improved business disclosure and accountability.
1 267,00 руб.
Отгружается в течение трех недель

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