06.12.2021 11:33 (мск)

Основы предпринимательства (539 шт.)

Lincoln on Leadership: Executive Strategies for Tough Times
Lincoln on Leadership is the first book to examine Abraham Lincoln's diverse leadership abilities and how they can be applied to today's complex world.
587,00 руб.
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Lions Don't Need to Roar : Using the Leadership Power of Personal Presence to Stand Out, Fit in and Move Ahead
1 180,00 руб.
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Loving Monday: Succeeding In Business Without Selling Your Soul
1 178,00 руб.
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Management
This package brings together a core text, skill-building workbook, a comprehensive Web site with additional interactive case studies, skills assessments, career tools, and teaching resources drawn from the author's award winning classroom. Together, the book and the assets that surround it show students how to "Get Connected" as they discover the dynamics of management in the context of a challenging and new work environment. They will learn about the responsibilities of a manager and what this means fortheir future career through many practical examples that are interwoven with core concepts and theories. They will appreciate the clear, concise, and engaging writing style that has made this text successful year after year. And, they will benefit from the solid foundation of research covered, as well as the high quality of examples presented.
7 009,00 руб.
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Management Accounting in Small Growth Orientated Service Sector Businesses
1 524,00 руб.
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Management Ideas (In Brief)
Management Ideas is a unique guide to the dominant theories influencing management practice in the late 20th century. Kermally explains how some organizations have taken these ideas on board and incorporated them in their strategies in order to survive in today's intensively competitive climate. Management Ideas looks at: * Total quality management *Benchmarking *Customer service *Business process re-engineering *Performance measurement *Empowerment *Learning and knowledge-focused organizations The ...in brief books provide a critical 'snapshot' of the major management fashions and fads influencing business strategy. They cut through the consultants' jargon and steer a practical, common sense course through the theory and hype. They provide managers with a balanced view based on evidence rather than missionary zeal, so that they can be better informed. Sultan Kermally is the senior Vice President and the Director of the Economist Conferences. Formerly he...
3 588,00 руб.
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Management Mistakes and Successes
Book DescriptionEven the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes. In this Eighth Edition of his best-selling casebook, Robert Hartley has once again compiled a collection of play-by-play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career.
4 254,00 руб.
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Management Mistakes and Successes
This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making. * Covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.
2 225,00 руб.
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Managerial Accounting : Creating Value in a Dynamic Business Environment w/PowerWeb/OLC, and Net Tutor card
Book DescriptionThe emphasis of MANAGERIAL ACCOUNTING, 6e is on teaching students to use accounting information to best manage an organization. In a practice Hilton pioneered in the first edition, each chapter is written around a realistic business or focus company that guides the reader through the topics of that chapter. Known for balanced examples of Service, Retail, Nonprofit and Manufacturing companies, Hilton offers a clear, engaging writing style that has been praised by instructors and students alike. As in previous editions, there is significant coverage of contemporary topics such as activity-based costing, target costing, the value chain, customer profitability analysis, and throughput costing while also including traditional topics such as job-order costing, budgeting and performance evaluation.
7 813,00 руб.
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Managerial Accounting : Tools for Business Decision Making
Book DescriptionWeygandt Managerial Accounting Third Edition gives students the tools they need to succeed, whether as accountants or in other career paths. With a framework in decision-making, Weygandt 3/e covers all the necessary techniques and concepts for a one semester, undergraduate managerial accounting course. Many students in this course are not accounting majors and will need to understand the big picture of accounting. Therefore, Weygandt 3/e provides students with a pedagogy that helps them to build their decision-making skills and to understand how to use accounting information to make quality business decisions in whatever major or career they choose.
17 843,00 руб.
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Managerial Economics : Analysis, Problems, Cases
Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, andoutstanding cases combine to make the best presentation of managerial economics yet. * Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization. * Shows how real-world firms have addressed issues discussed in the book. * Emphasizes the global aspects of managerial economics and its application in the international marketplace.
2 747,00 руб.
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Managerial Economics: A Game Theoretic Approach
The beauty of a book on managerial economics is that it can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. What sets this book apart is its use of game theory as its theoretical underpinning. Previous texts have taught concepts without taking into account notions of strategy and the motivations of all the agents involved in a particular economic situation. This book will redress that balance. Topics considered include: *international trade (essential in this era of globalization) *product differentiation and advertising *price discrimination *human capital
628,90 руб.
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Managing Business Interfaces. Marketing and Engineering Issues in the Supply Chain and Internet Domains
Book Description Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space. Managing Business Interfaces : Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings...
1 657,20 руб.
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Managing Business Interfaces. Marketing, Engineering, and Manufacturing Perspectives
Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space. "Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives" provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in...
1 558,80 руб.
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Managing Financial Resources, Third Edition (CMI Diploma in Management Series)
Managing Financial Resources addresses the complicated issues of financial planning and control. These include performance measures and cost analysis, methods of improving profitability and techniques of financial monitoring and control. Real examples and case studies are used throughout to illustrate points in a practical context. All chapters have been updated and new material has been added to extend the original text in areas such as public sector management issues, audit commission, capital investment decisions, stakeholder analysis for published reports and accounts, performance measurement, outsourcing, new developments in the public sector and transfer pricing. This book is based on the Management Charter Initiative's Occupational Standards for Management NVQs and SVQs at level 4. It is particularly suitable for managers on the Diploma in Management or part 1 of the Postgraduate Diploma, especially those accredited by the Chartered Management Institute and...
3 435,00 руб.
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Managing Legal and Ethical Principles Revised Edition
3 664,00 руб.
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Managing Mergers Acquisitions and Strategic Alliances : Integrating people and cultures
Mergers, acquisitions, and alliances continue to be almost an everyday feature of the contemporary business scene, yet at least half prove to be unsuccessful. The authors show the contribution that psychology can make to our understanding of the merger phenomena - how it affects organizational performance, and how it affects the managers and employees involved. Mergers, Acquisitions and Strategic Alliances is intended as a guide to successful organizational marriage. Great emphasis is placed on the issue of cultural compatibility as it concerns partner selection, integration practices and venture outcomes. The book also focuses on cross-national mergers, acquisitions and joint ventures. With the increasing economic activity within the European Union and between the unions of other countries, there is a need to know more about the corporate and national cultures in these strategic alliances. The authors have drawn upon an extensive body of research based on recent...
5 275,00 руб.
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Managing New Product and Process Development: Text and Cases
3 965,00 руб.
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Managing People
A practical, pocket-sized guide to managing people which will give you the information and skills to succeed. Find out how to improve your people management skills by learning how to motivate staff, improve performance and create positive relationships in the workplace. You'll learn to build confidence, communicate clearly and establish trust. Tips, dos and don'ts and 'In Focus' features on what to do in a particular situation, plus real-life case studies demonstrate how to evaluate performance, develop your team and manage change. Read it cover-to-cover, or dip in and out of topics for quick reference. Handy tips in a pocket-sized format - take it wherever your work takes you.
595,00 руб.
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Managing Public Disputes: A Practical Guide for Professionals in Government, Business and Citizen's Groups
For more than a decade, Managing Public Disputes has been the first choice, hands-on guide for managers, offering useful instructions for handling a wide range of large and small public controversies from the national to the community level. It includes: Ten proven principles for managing conflict A comprehensive framework with step-by-step procedures for creating productive outcomes Seven illustrative case examples Detailed advice on effective methods for collecting information, conducting interviews, and analyzing a conflict situation Suggestions for handling special problems such as reluctant participants, keeping people at the negotiation table, and handling situations where emotions are running high Eight tasks targeted for designing an overall strategy for managing public disputes
5 567,00 руб.
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Managing Smart
Managing Smart
5 647,00 руб.
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Managing Software Deliverables
Managing Software Deliverables
3 238,00 руб.
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Managing Teams
Learn all you need to know about successful team management from building up a team that functions effectively to achieving the desired results. "Managing Teams" not only shows you how to establish a productive environment and exploit group dynamics but also provides practical techniques for you to try in different settings. Its power tips help you handle real-life situations and develop the first-class team management skills that are the key to a productive and informed workplace. This innovative series covers a wide range of management and personal development topics. Each title is a comprehensive yet compact source of easy reference for all those in or aspiring to a position of responsibility with a focus on developing and enhancing professional management practice.
409,00 руб.
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Market Research Matters: Tools and Techniques for Aligning Your Business
When it comes to planning a winning corporate strategy, many business leaders fail to consider market research. This is a critical mistake. Done correctly and with creativity, market research can provide real value by serving as the radar that will alertyour business to the perils and opportunities that lie ahead. Excellent marketing insight is the edge that differentiates business winners from losers. It can help your company in its effort to make?not merely serve markets. Businesses that successfully anticipate major marketplace shifts such as e-commerce, PCs, or the demand for bottled water reap rewards of legendary proportions. Few do. Less dramatic but equally important is the opportunity to improve customer understanding and marketing, which can grow profits daily. Businesses should and can do better at this. This book will show you how. As a result of their work with the Advertising Research Foundation, authors Robert Duboff and Jim Spaeth know that market research...
7 148,00 руб.
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Market Segmentation: How to do it, How to Profit from it
McDonald and Dunbar are the leading author team in this area Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. Highly developed and well illustrated treatment of a key marketing technique Usable by students and executives, for whom the practical, step-by-step approach is designed Leading author team in the field. Формат: 18,5 см x 24,5 см.
2 293,00 руб.
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr...
2 628,00 руб.
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Marketing Yourself to the Top Business Schools
Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including: Tips on matching your strengths and interests with those of your target schools Candid interviews with admissions directors and alumni Advice on writing focused, persuasive essays Twenty actual applicant essays on frequently asked topics —with frank evaluations of why these essays worked Ratings of the top programs from U.S. News & World Report "This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and...
194,80 руб.
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Martha, Inc
Amazon.comThere's probably no woman in America who is as famous--or controversial--as Martha Stewart. In Martha Inc. Christopher Byron gets past the public persona to tell how "the quiet little girl from the house on Elm Place" became the "richestself-made businesswoman in America." While Byron acknowledges that Stewart has a good side, there's not much evidence of it here; much of the book focuses on the darker aspects of Stewart's private life that were first popularized in Jerry Oppenheimer's mean-spirited Just Desserts . Unlike Oppenheimer's account, however, Byron keeps the mudslinging in check by also chronicling her amazing business success as "one of the most potent and effective brands in the history of American marketing." He details her relationships with Kmart, Group W, and Time-Warner, noting that her maneuvering to buy her company back from Time-Warner was "easily the greatest financial coup in the history of American publishing." The result is an...
1 118,00 руб.
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Maslow on Management
Anyone who has sat through a psychology course has seen Abraham H.Maslow's hierarchy of needs, a pyramid capped by the highest human need of all, the need for, what Maslow famously termed, self-actualization. Since his death in 1970, Maslow's voluminous writings have made him one of the most influential thinkers in counseling psychology. He is a revered father figure to the human potential movement. But few know him as a brilliantly insightful analyst of how to lead people and make organizations more productive. Maslow on Management should change that. In 1962, Maslow spent the summer at an electronics factory that was one of the first to try giving workers a say in organizing production. He watched and kept a journal, later published under the intimidating title Eupsychian Management. The book, which had been long out of print, has been republished with extensive commentaries as Maslow on Management. Some of Maslow on Management is, as Warren Bennis writes in the...
5 868,00 руб.
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Mastering Public Relations 2nd Edition (Palgrave Master Series (Business))
"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.
1 996,00 руб.
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