27.01.2022 17:37 (мск)

Основы предпринимательства (539 шт.)

Patents and Trade Secrets in 30 Pages or Less
12 085,00 руб.
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Patterns of Entrepreneurship
This book is designed to share real entrepreneurial business experience. Included will be both long and short cases and a corresponding website. The goad is to provide a more complete understanding of the textual material and make the book as interactiveas possible, encouraging internet research and study.
8 562,00 руб.
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People in Corporations (Issues in Business Ethics)
2 066,60 руб.
На складе
People Management Secrets
The people management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of People Management Includes how to: Build a business-like relationships with your direct reports; Set clear targets and monitor them; Understand different personality types and how to manage them; Deliver criticism and compliments in the right way; Mentor your employees to produce fantastic results.
449,00 руб.
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People-Focused Knowledge Management: How Effective Decision Making Leads to Corporate Success
The business environment has changed. Sharper competition requires organizations to exhibit greater effectiveness in their operations and services and faster creation of new products and servicesall hallmarks of the knowledge economy. Up until now, most of the knowledge management literature has focused on technology, systems, or culture. This book moves to the next stage, to focus on the peoplethe knowledge workers themselves. Noted expert Karl Wiig synthesizes recent research findings in cognitive science and related fields to describe how people actually work. He focuses on how people learn, remember, make decisions, solve problems and actin general, how knowledge relates to work behavior. By understanding how people work, managers can improve effectiveness to gain competitive advantage. A· First book to connect cognitive science with knowledge management A· Karl Wiig has worldwide name recognition as thought leader A· Clearly written for professionals with charts and...
3 588,00 руб.
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Perfect Markets and Easy Virtue: Business Ethics and the Invisible Hand (Mitsui Lectures in Economics)
2 147,00 руб.
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Perfomance of Financial Institutions: Efficiency, Innovation, Regulation
The efficient operation of financial intermediaries - banks, insurance and pension fund firms, government agencies - is instrumental for the efficient functioning of the financial system and the fueling of the economies of the 21st century. But what drives the performance of these institutions in today's global environment? This volume brings an interdisciplinary and international perspective to developing a deep understanding of the drivers of performance of financial institutions. World-renowned scholars from economics, finance, operations management, and marketing, and leading industry professionals, bring their expertise to bear on the issues.
634,70 руб.
На складе
Performance Accountability and Combating Corruption (Public Sector Governance and Accountability) (Public Sector Governance and Accountability)
1 014,00 руб.
В течение недели
Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality
Many organizations have embraced Customer Relationship Management (CRM) as the way of the future and have invested millions of dollars in CRM technology and processes. But how effective is that investment? What should you measure to determine the value your CRM initiatives are delivering to the organization? Performance-Driven CRM shows you how to apply a balanced scorecard approach to your customer care initiatives. This practical hands-on guide provides you with the tools and techniques to measure and monitor, not for control purposes, but to help you make your vision of CRM a reality. Featuring case studies from organizations such as FedEX, NEC, and Johnson Controls, this book covers both what has to be measured in the Internet environment, as well ashow you can use Web tools as enablers for your research and assessment.
4 484,00 руб.
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Physical Security Systems Handbook: The Design and Implementation of Electronic Security Systems
A practical reference written to assist the security professional in clearly identifying what systems are required to meet security needs as defined by a threat analysis and vulnerability assessment. All of the elements necessary to conduct a detailed survey of a facility and the methods used to document the findings of that survey are covered. Once the required systems are determined, the chapters following present how to assemble and evaluate bids for the acquisition of the required systems in a manner that will meet the most rigorous standards established for competitive bidding. The book also provides recommended approaches for system/user implementation, giving checklists and examples for developing management controls using the installed systems. This book was developed after a careful examination of the approved reference material available from the American Society for Industrial Security (ASIS International) for the certification of Physical Security Professionals (PSP). It...
2 766,00 руб.
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Policies and Persons: A Casebook in Business Ethics
This comprehensive collection presents a case-method approach to teaching business ethics, making it ideal for advanced undergraduate- and graduate-level courses in both philosophy and business departments. It contains a wide range of individual, managerial, and corporate cases, many with an international perspective. All cases have been classroom-tested at the Harvard Business School; most have been developed in the field rather than in the library. The third edition is now in softcover for the first time with 15% fewer pages. Nine new cases (of the total 53 cases) cover such topics as labor-management trust, product liability, foreign bribery, the Dow bankruptcy over breast implant lawsuits, and more. A new appendix, "Ethical Frameworks for Management," provides students with ethical frameworks for analysis and a second new Appendix, "Bridging East and West in Management Ethics," discusses certain basic similarities between Asian and Western ethical ideals.
4 640,00 руб.
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Positive Working Relationships Revised Edition
Positive Working Relationships Revised Edition
3 664,00 руб.
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Practical Business Math Procedures w/ DVD, Business Math Handbook, and Wall Street Journal insert
Book DescriptionPractical Business Math Procedures is a comprehensive introduction to the concepts and applications of mathematics to personal and commercial business problems. The text uses basic arithmetic and problem solving techniques and illustratestheir use in retailing, interest and loans, banking, payroll, taxes, investments, insurance, and a variety of other business situations. The text is well known for the motivating integration of interesting real world examples and photos from the Wall Street Journal, Kiplinger’s, and many other business journals. PBMP’s is the most popular and widely used book for this course and is carefully written and developed to support students with little math experience with practice quizzes, thousandsof exercises, color coded procedures and diagrams, supporting tutorial videos on DVD, and the highest standards of reliability and cleanliness.
6 403,00 руб.
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Practical E-Manufacturing and Supply Chain Management
New technologies are revolutionising the way manufacturing and supply chain management are implemented. These changes are delivering manufacturing firms the competitive advantage of a highly flexible and responsive supply chain and manufacturing system to ensure that they meet the high expectations of their customers, who, in today's economy, demand absolutely the best service, price, delivery time and product quality. To make e-manufacturing and supply chain technologies effective, integration is needed between various, often disparate systems. To understand why this is such an issue, one needs to understand what the different systems or system components do, their objectives, their specific focus areas and how they interact with other systems. It is also required to understand how these systems evolved to their current state, as the concepts used during the early development of systems and technology tend to remain in place throughout the life-cycle of the systems/technology....
2 968,00 руб.
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Practical Financial Modelling, Second Edition: A guide to current practice
Practical Financial Modelling is for all finance and management professionals whose work involves the development or use of complex spreadsheets and financial models. The second edition now covers Excel 2007. Chapter 1: Model structure now includes a review of non-spreadsheet modelling tools. Chapter 2: Quality control now contains a new section to include Excel's in-built audit functionality; and further audit checks. Chapter 3: Mainly formulae now includes a number of worked examples for eg cash cascades, cash sweeps, sinking funds etc. Chapter 5: Model use, has under gone a substantial revision, and now includes reporting and charting techniques. In order to accomodate both Excel 2003 users and new Excel 2007 users the book has an extensive appendix which shows "how to do it in Excel 2003 and how to do it in Excel 2007" as comparison.This book follows on from the previous very successful first edition by offering a refreshingly simple approach to building and using financial...
2 361,00 руб.
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Presentation Skills For Managers
This reader-friendly series is must read for all levels of managers. All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. The ability to give a great presentation can be a tremendous career booster, while the opposite can keep a manager on a dead-end path. Presentation Skills for Managers is a practical, advice-filled book on how to create and make compelling and persuasive presentations. Besides reviewing material on preparing and delivering effective presentations, it includes new special coverage of the development and use of Powerpoint slides, something not found in most books on presentations.
837,20 руб.
В течение недели
Pricing on Purpose: Creating and Capturing Value
—Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. People are intrigued by instances of what they see as idiosyncratic pricing. Sometimes it is idiosyncratic, but oft-times it is fiendishly clever and well researched. So is this book. There are examples that at first sight seem to have nothing to do with the subject at hand, but the learning points are all made and explained in any number of interesting and memorable ways. Pricing on Purpose is a welcome and valuable addition to the learning on pricing and I recommend it to professional pricers, marketers, and anyone interested in capturing the value their business creates." —Eric G. Mitchell, President, Professional Pricing...
7 901,00 руб.
Отгружается в течение трех недель
Professional Communication Series: Technical Communications, Student Edition
The Professional Communication Series 1e—Public Speaking, Interviewing, TECHNICAL COMMUNICATIONS, Multimedia Presentation Skills, and Managing Information in the Workplace are flexible modules that cover the important communication skills students will need for their careers. Each module consists of 192 pages presented in 10 chapters. Each includes the following features: Workplace Tips, Communication @ Work, self-assessment activities, chapter summaries, key terms, Ethics in Action, Technology Tips, Global Notes, Quotable Quips, and application exercises and checklists. Components of each module are Student Edition, Student Edition with CD-ROM, Instructor Resource Manual with CD-ROM (including ExamView Pro and PowerPoint), Distance Education through PageOut, and a Web site.
8 071,00 руб.
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Professional Services: Text and Cases
DeLong and Nanda's Professional Services: Text and Cases is the first casebook to be published on the management of professional service firms (law firms, architecture, financial services, consulting). It includes a comprehensive selection of case studies that span these industries broadly. Although much has been researched and written about managing service firms generally (e.g., food service, hotels, banking and other consumer services), very little has been compiled on managing professional services. Professional Service firms have a highly educated employee base and these firms offer both consumer and commercial services that involve managing, supporting and improving their clients' intellectual assets. Delong and Nanda have developed this text to demonstrate to students the unique challenges and opportunities attendant upon this market segment of our economy.
5 508,00 руб.
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Programming Interviews Exposed: Secrets to Landing Your Next Job
The pressure is on during the interview process but with the right preparation, you can walk away with your dream job. This classic book uncovers what interviews are really like at America's top software and computer companies and provides you with the tools to succeed in any situation. The authors take you step-by-step through new problems and complex brainteasers they were asked during recent technical interviews. 50 interview scenarios are presented along with in-depth analysis of the possible solutions. The problem-solving process is clearly illustrated so you'll be able to easily apply what you've learned during crunch time. You'll also find expert tips on what questions to ask, how to approach a problem, and how to recover if you become stuck. All of this will help you ace the interview and get the job you want. What you will learn from this book * Tips for effectively completing the job application *Ways to prepare for the entire programming...
3 092,00 руб.
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Progress in Tourism Marketing (Advances in Tourism Research)
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a...
7 658,00 руб.
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Project Management : A Managerial Approach
The book is primarily intended for use as a college textbook for teaching project management at the advanced undergraduate or master's level. The text is appropriate for classes on the management of service, product, engineering projects, as well as information systems (IS). Thus, we have included some coverage of material concerning information systems and how IS projects differ from and are similar to regular business projects. The authors draw upon their personal experiences working with project managers and on the experience of friends and colleagues who have spent much of their working lives serving as project managers in the "real world." Thus, in contrast to the books that are about project management, this book teaches students how to do project management. Project Management: A Managerial Approach 5E addresses project management from a management perspective rather than a cookbook, special area treatise, or collection of loosely associated articles. It addresses the...
9 230,00 руб.
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Project Marketing : Beyond Competitive Bidding
Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. The book provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding ...
4 508,00 руб.
Отгружается в течение трех недель
Public Relations Writing: Principles in Practice
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.
1 734,90 руб.
На складе
Purchasing and the Management of Materials
Providing the latest information on public purchasing figures and salaries, this edition prepares readers for purchasing in the 90s. Compact yet comprehensive, it offers invaluable guidance in order to prepare for the Certified Purchasing Manager (CPM) exam. Focuses on such critical issues as the effects of global currency fluctuations on purchasing, TQM, ISO 9000 and strategic partnering. Brief, manageable case studies provide an excellent resource for class discussion.
11 065,00 руб.
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Re-wiring Business: Uniting Management and the Web
3 247,00 руб.
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Realizing the Promise of Corporate Portals : Leveraging Knowledge for Business Success
4 755,00 руб.
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Rebel with a Cause : The Entrepreneur Who Created the University of Phoenix and the For-Profit Revolution in Higher Education
2 633,00 руб.
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Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success
"If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships." -Dennis Sadlowski, President and CEO, Siemens Energy and Automation, Inc. "Relationship Economics is so much more than networking-it's a systematic approach to building and nurturing relationships to get things done." -William L. Koleszar, Senior Vice President, Marketing, Citizens Financial Group/ Royal Bank of Scotland "Social capital is essential for success, and Relationship Economics provides an approach to enhancing its value." -Terry C. Blum, Director, Institute for Leadership and Entrepreneurship, Georgia Tech College of Management "In the airline industry-or any industry for that matter-strategic relationships are instrumental to your success to drive profitable, long-term growth. David Nour has captured that...
948,00 руб.
В течение недели
Research Methods for Business : A Skill Building Approach
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
9 032,00 руб.
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